Google Trends For Websites Rocks, Unless You Want Data On Google

The new Google Trends product that measures website traffic (the old product simply measures search queries) is a great way to get data on website traffic. It may not be perfect, but it’s yet another data source to help people understand what’s happening on the Internet.

But curiously Google has blocked most Google properties from the product. Do a search for Google.com and you get nothing. Same for YouTube, Blogger, Picasa, etc. As Google Operating System pointed out, there are a few smaller properties that do show data, so it isn’t an across the board exclusion.

Google isn’t supplying any good explanation for the exclusion. They told GOS: “We have policy of not providing interim financial guidance, and have decided not to release Google numbers in accordance with that policy.” That explanation doesn’t make sense because the tool should be an estimate based on the same data sources that Google uses for everyone else.

A better explanation, provided by one of our commenters. is probably that Google simply isn’t able to use its own tools for estimating traffic - since by definition all the data is being gathered by Google for the product is from Google users (their toolbar, for example), the data for Google’s sites would be skewed to 100% of all Internet users. It points out an inherent flaw in the product, and I’m not sure Google can easily solve it.

A Peek Inside Google’s Gmail Usability Lab

Nika Smith wrote a post on the Google blog today showing the evolution of Google chat before it launched in early 2006. Google does extensive testing of new products using employees as guinea pigs (see our post on the pre-launch evolution of Gmail) as well as outsiders brought in to test software and interfaces in their usability lab.

I had a chance to see the lab a few weeks ago. It’s a small room with a large flat screen monitor, along with a desk and computer. It also has a number of discrete cameras (and a microphone) that keep an eye on the user herself as well as the screen.

Around the corner is a second room where Google employees can watch people interact with the software real time. The room has a couch and a chair along with two screens and speakers to monitor the lab. See the image to the right.

The Gmail Labs team took us through some of the pre-launch iterations of Gmail chat that were tested in the lab. Most of these weren’t included in the Google post, so I’ve added them below. All of these were eventually abandoned as the team moved towards the much more low profile chat window at the bottom right of the Gmail screen we see today.

Breaking: Germany’s Plazes Acquired By Nokia

Berlin, Germany based Plazes, a location based social network (and one of the first startups we ever wrote about here on TechCrunch, back in 2005), has been acquired by Finland-based Nokia, the companies are announcing today. The price is not being disclosed.

We most recently wrote about Plazes new iPhone application in May 2008, which will take advantage of the cutting edge location technologies available on the phone (cell triangulation and GPS). The company has raised a total of €3.7 million in venture financing over two round, although the last round was closed in February 2007.

This is the second “mobile social network” in Europe to be acquired in as many months - Danish startup ZYB was acquired by Vodafone in May for €31.5 million.

Co-founder Felix Petersen told me in a hastily scheduled phone call that the company will maintain its Berlin office and all thirteen employees. The Plazes product will become Nokia’s Services & Software unit.

In 2006 Nokia acquired Berlin based Gate5 for a rumored $250 million and turned the product into Nokia Maps, which is deployed in 300 markets. Petersen says the success of that acquisition gave Plazes a lot of comfort in working with Nokia.

As a funny aside, a year ago Petersen was busted by his own product as he avoided one conference to attend another.